Skip to main content
All CollectionsAdvertising
What are Country Categories?
What are Country Categories?
Updated over a week ago

To be able to respond flexibly to the economic situation of people living in different parts of the world, we have decided to apply differentiated advertising tariffs in each country. Considering that purchasing power and financial resources may vary by area, we aim to provide tailored opportunities for each market with this approach.

The categorization system we have created defines four main groups, based on which countries are classified. It is characteristic of each group that the countries belonging to it have similar economic conditions, so our advertising cost structure also adapts to this. Understanding the diverse needs of our customers, VIP profile owners who would like to be featured prominently among our ads have the opportunity to modify ad positions within the chosen category.

We should add that these categories do not only mean rigid frameworks but we are continuously monitoring global economic changes and update the categories and their associated pricing as needed.

Now, let's go through the categories in detail:

Premium category: This group includes those countries where financial well-being and purchasing power are the highest. The advertising costs are the highest here.

Category 1: This group includes countries with a stable economic situation and strong financial power of the population. The costs here are moderately high.

Category 2: This includes countries with average economic conditions, where advertising costs have been proportionally reduced to be accessible to those with fewer resources.

Category 3: Last but not least, we list those countries here whose economic situation is the most challenging. Accordingly, the advertising fees here are the lowest, making it possible for everyone to participate in the market.

We hope that the categorization system we have developed will help our partners display more successful and targeted ads.

The current classification of countries can be found on our Premium Ads - Prices page.

Did this answer your question?